A Malleable Personal Brand

This month’s Harvard Business Review contains an excellent article for anyone’s career development called “Reinventing Your Personal Brand.” The article discusses how you can alter others’ perceptions of your personal and professional story as it applies to your career. As you try to climb the corporate ladder guided by your ambitions and your own ideas of what you could do, you will find that people instead judge you based on your past work. Reinventing your personal brand allows you to change what others look at when assessing your prior accomplishments and perhaps see you in a more positive light.

The list of five tips that the article gives is:

  1. Define your destination – Make a plan of where you want your career to go and develop the skills necessary to get there.
  2. Leverage your points of difference – Pick out what makes you stand out and learn to use it to your advantage.
  3. Develop a narrative – Frame your previous experience in an interesting way that will make you the right choice for the job.
  4. Reintroduce yourself – In addition to making new contacts with your new brand, update your old ones on who you are becoming.

At Full Life, one of the most common services we provide is next-phase career coaching, and the above tips are a great introduction to our approach.

How will you bring your unique talents to a job? Develop your personal brand to quickly present yourself to others.

How could you re-do your personal brand?

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