How to Beat Net Fatigue

Twitter, Facebook and the new Google+ help us plan our social lives and can bolster our careers. But being a social-media butterfly can be a job in of itself. “Digitally Fatigued,” an article in The New York Times, profiles several avid “net-workers” on how they improve their lives through social networking without burning out on posts and Tweets.

Using Full Life Coaching concepts, online social networks can touch on work, family, friends and community spheres. But for all of their useful aspects, if we come to overrely on online networking, we risk being behind our computers and missing out on actual life. Those interviewed in the article encountered this dilemma, but through creative thinking, they retained the advantages of social networking.

When it comes to fighting tech fatigue, there are some executive coaching techniques more powerful than just trimming your friend lists:

  • Keep a schedule and utilize applications to manage your productivity and avoid burnout. Overload happens when social networking becomes a habit instead of a tool. Business writer Josh Kaufman set a schedule of 30 minutes a day to catch up on his posts. He uses applications like Freedom, which temporarily blocks his Internet access when he needed to work without distraction.
  • Ask yourself if joining a new network will be worth the investment. Social networks appear and vanish with increasing frequency. Google+ appears powerful and enticing, but it’s too soon to know for sure. Jessica Lawrence asked herself what she could get out of Google+ that she couldn’t from Twitter. Cutting down on network clutter can prevent you from spreading yourself too thin.
  • Use applications that allow you to post on different networks simultaneously. Daily social networking can become a grind for those who make it part of their jobs. Applications like Ping.fm automatically syndicate posts to multiple networks. Buffer and SocialOomph work according to an automatic schedule from a bank of posts made in advance.

As our lives are becoming more integrated with social media, the importance of balancing our online and off-line time becomes more apparent. But with the right mindset in place, you can maintain an online presence without sacrificing time from your life.

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